On Men’s Day in London Fashion Week, the Autumn/Winter 2012 Gieves & Hawkes collection has been unveiled.

David Hicks and Tommy Nutter are the source of inspiration for the Gieves & Hawkes Autumn – Winter 2012 collection. Both pioneers in the graphic 1960s style, they were confident about playing with colour and geometric print in a traditional setting. The boldness of that point in the sixties has been referenced by updated classic garments that the brand is famous for, keeping them relevant for today’s gentlemen. This Autumn – Winter collection acknowledges the companies past but aims to look to the future.

The collection features English made fully canvassed suits, with widened lapels, lowered notch and a raised first button. Worn with one of the major elements of the collection: printed ties, it encapsulates the energy that is so apparent in the UK in the late  1960’s.  Another very important garment in this collection and for the company is the peacoat. This classic piece, with its naval and historic connotations is inextricably linked to the Gieves & Hawkes heritage, is updated for the season using engraved horn buttons with a delicate signature rope motif and the house Art Deco G and H logo. For colder weather something altogether more robust has been proposed: a cashmere/wool hooded coat, lined with technical nylon and natural shearling.

Luxurious cloths are key to the company’s ethic, most of them are exclusively developed in England. Perhaps the most indulgent this season is a cashmere and mink blend jacketing cloth. It is this attention to detail, design and quality which achieves the distinctive and traditional style that Gieves & Hawkes is known for.